The idea was to have a colour to represent each cocktail and so that the user could identify each drink.
Failing is a big part of the game when you play sports, that is the idea behind this campaign.
The following posters show moving images of famous athletes after failing in their different sports: football, basketball, tennis, etc.
This project was developed as part of my studies in university.
During my time at university I took part in a project which involved creating the brand identity of a creative agency. We decided, as part of the launching campaign, to also create a series of billboards.
Once the brand identity was established we had to create a campaign that would enable companies to be aware of the value of using an advertising/creative agency when producing a campaign.
The message we wanted to portray in this campaign was to show the audience that relevant skills and expertise are needed to be able to complete a task to its full potential. So for example, by being a clown your job is to entertain not to deliver a funeral service or to be a bullfighter and to perform surgery.
Some of my hobbies/interests are travelling, playing sports, listening to music, watching movies and spending time with my friends.
I think I am a friendly and determined individual that works well as a part of a team, embarking on new challenges and I always work to my full potential.
I believe that the success of a website does not only have to be functional but also attractive. I also think out of the box and I apply that in my work by being innovative and creative.